Succeeding In The New Internet Revolution By Business By Steve Nicholls Is Out Now


Social Media In Business, Succeeding In The New Internet Revolution By Business Author Steve Nicholls Is Out Now (Publisher: Bookinars)

Business author Steve Nicholls has announced the publication of his first book, Social Media in Business, Succeeding in the New Internet Revolution. Published by Bookinars, the title provides a unique overview of the opportunities social media offers to businesses large and small. It is the first of its kind to offer a comprehensive blueprint for decision makers and managers wishing to integrate social media platforms with existing commercial strategies.

Social Media in Business, Succeeding in the New Internet Revolution includes a turnkey project management system, tailored for use with multiple social media applications. It was developed by Nicholls over a three year period to guide the user through each stage of the integration cycle, making the book an invaluable addition to any office bookshelf.

The author said, “Social Media in Business discusses both the business opportunities of social media and the pitfalls to avoid. Above all, it shows how to put it all into practice. No matter what the starting point for an individual or business, whether a complete novice with social media or a manager with several accounts already in use, the chapters of this book lay out a compelling case for managers to bring social media to the forefront of their business strategy.”

With Facebook confirming it hosts a total of 845 million monthly users in its stock market floatation documents published earlier this month and the proliferation of Twitter as a news source in mainstream media, Social Media in Business provides a timely reminder to business owners of the opportunities sites like these present. Crucially the book goes beyond simply analysing social media’s impact on business and provides practical guidelines for creating a sustainable, strategic presence in the global marketplace.

The book begins with an overview of the four business opportunities linked with social media. It is followed with a history of social media and the evolution of the medium. Chapter three outlines specific applications, linked to the four business opportunities identified at the start of the book. An examination of the risks and challenges and ways to mitigate these pitfalls is presented in chapter four. Chapters five, six and seven introduce the project development cycle and give readers the chance to put their learnings into practice. The book finishes with a chapter dedicated to next steps, pushing readers into thinking further about social media and the commercial opportunities it presents.

Mr Nicholls added, “There is a world of difference between the much focused-upon application tools (Facebook, Twitter, and YouTube, etc.) and the integration of social media into the fabric of your business.”

Social Media in Business, Succeeding in the New Internet Revolution is available now in printed form from Amazon.com, Amazon.co.uk and all good book stores. It is also available in a digital format for Kindle, iPad and Epub for Ereaders from http://socialmediainbusiness.com/Store. It is priced at £14.95

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