Dickens goes digital with national tourism project

Dickens goes digital with national tourism project

Smart phone users can now discover the delights that Dickensian Rochester has to offer using QR code technology.

Rochester is one of five UK destinations chosen by Visit England to take part in a pilot project, which aims to encourage visitors to view tourist information via their smart phone devices and spend more time in the area they are visiting.

The QR code (short for Quick Response) gives access to video content that has been specifically filmed on location by Visit England, highlighting some of the key sights and things to do for visitors. The code, which looks like a barcode, appears on posters and flyers for the Dickens Trail Video Tour, now available at the Visitor Information Centre in Rochester.


By pointing their smart phones at the code, using a QR code reader app, visitors will be able to watch clips of the area and discover the inspiration behind the characters and settings of Dickens’ novels, including Restoration House, the Swiss Chalet and The Six Poor Travellers House.

The tours are introduced by Sandi Digby, who regularly leads costumed walking tours around the various locations that inspired Dickens, along with contributions by various characters from his novels.

Medway Council’s Portfolio Holder for Community Services Cllr Howard Doe said: “I’m delighted that Visit England has chosen Rochester as one of the pilot destinations for its ambitious QR code project. The Dickens Trail is a really exciting new way to attract visitors to the area, and will play an important part in our preparations for the Dickens bicentenary celebrations in 2012”.

Tour guide Sandi added: “I was thrilled when I was asked to take part in this exciting and innovative new venture, to promote Dickens’ links with Rochester. I never, for one moment thought that I would ever be appearing on people’s smart phones.”

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