Vertex Law Gets Creative

An international creative production agency has expanded its UK brand management offering thanks to assistance from Vertex Law.

Basil UK Limited, a subsidiary of India-based Basil Communications Private Ltd, which trades as Basil Global, acquired the business and assets of Four Ninety Limited to increase its photography, design and artwork services.

The Four Ninety business, which has offices in Leeds and Milton Keynes, produces large-scale catalogues for clients including Argos, Homebase and Avon Cosmetics. It now forms part of London-based Basil UK.

The deal further enhances Basil Global’s extensive creative services offering, which covers print needs such as illustration, packaging and images, online assistance with websites, banners and e-books, and motion work such as presentations and animated storyboards.

“This complex deal covered many specialist legal disciplines, requiring input from our Corporate/Mergers & Acquisitions, Real Estate and Technology & Media teams,” said Salim Somjee of the Kings Hill corporate and commercial law firm.

Vertex Law’s Nick Austen, who was also heavily involved with the deal, added: “I am delighted that we were able to assist with the acquisition, which sees Basil Global reinforce its position in the global creative industries sector. We thoroughly enjoyed working on securing another international deal and fostering new relationships with Indian businesses and financiers.”

Ramesh Krishnamurthy, Managing Director of Basil UK, said: “The acquisition of the Four Ninety business adds additional expertise to our offering and will enable us to provide a wider range of services to our clients.

“We appreciate all the work Nick, Salim and the rest of the team at Vertex Law carried out on ensuring this deal was completed and will not hesitate to work with them again on any future projects.”

For more information on Vertex Law, visit www.vertexlaw.co.uk.