Peter Cook & The Art of Business Reinvention


Peter Cook looks at personal and corporate reinvention from the twin perspectives of business and music, using the examples of Prince, David Bowie, Madonna and Bill Nelson alongside that of Nokia, Toyota and Skoda. Peter leads The Academy of Rock – Conferences and Events that blend business with music, serving companies such as Pfizer, Unilever and Ashridge Business School.

Read more about reinvention in Peter’s book ‘Sex, Leadership and Rock’n’Roll’, acclaimed by Tom Peters. Contact Peter for your next conference or masterclass event via the websites www.academy-of-rock.co.uk or by e-mail peter@humdyn.co.uk

Peter Cook performs a piece he composed and recorded at home in honour of Bill Nelson, who he is proud to know. The piece is called ‘Bill’s Next Waltz’ and is reflective of the ‘retro-futurist’ style pioneered by Bill, which fuses 1960’s guitar sounds with electronica. Bill Nelson led 70’s pop art band Be-Bop Deluxe, but left popular music due to his dislike of the rock’n’roll circus, a choice which has given him immense integrity, but with significant costs in terms of fame and fortune. Nonetheless, the list of people who admire Bill’s work tells its own story: McCartney, Bowie, Eno, Kate Bush, Prince, The Darkness, Big Country, The Foo Fighters et al.

Read more about Bill Nelson and reinvention in Peter’s book ‘Sex, Leadership and Rock’n’Roll’. Buy Peter’s CD of ambient soundscapes at www.academy-of-rock.co.uk with proceeds going to a charity which supports terminally ill children. Contact Peter for your next conference or masterclass event via the websites or by e-mail peter@humdyn.co.uk

Bill Nelson’s DVD of a special ITV Legends Concert may be found on Amazon and his latest recorded works at www.billnelson.com

Peter plays a Campbell American Nelsonic Transitone guitar on the piece www.campbellamerican.com