Kent Breakfast Campaign Launched


Businesses urged to make their breakfast the best of Kent

Hotels, B&Bs, pubs, cafes and all businesses that serve breakfast in Kent and Medway are being urged to sign up for a new scheme aimed at promoting the use of the county’s produce.

Kent Breakfast, a campaign being launched jointly by Visit Kent and Produced in Kent, aims to encourage the breakfast makers of the county to ensure that at least 60% of the ingredients used are sourced from within Kent.

Workshops are being arranged this autumn at which those wishing to sign up will be given advice on how to source local produce, extend seasonality of local items, cost and portion control and what can be included in place of more commonly used, non-Kent produce.

Attendees will also hear from a proprietor of a company that has taken part in a similar scheme elsewhere in the South East about how it has helped them market their business.

“We are looking to create a fantastic selling point for those serving breakfast in Kent which will then bring them rewards in terms of their ability to market themselves as somewhere to visit that provides a real taste of the county,” said Liz Sibilia. of Visit Kent.

“There is plenty of evidence from similar schemes elsewhere in the UK that visitors really do seek out businesses using local produce on their menus. What we hope to do is to make it easy for our tourism businesses to do that and then to help them market it to visitors.”

The Kent Breakfast campaign is supported by funding from Defra’s Rural Development Programme for England.

The first workshop for interested businesses is on Wednesday, October 24, at Penshurst Place, with a second to follow on November 14 at Brogdale, near Faversham.

For more information or to register, visit www.visitkentbusiness.co.uk

Photo: Stephanie Durling of Produced in Kent and Liz Sibilia of Visit Kent with just some of the local produce that could be used to create a Kent Breakfast

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